Popular Indian Beverage And Their Journey into our Hearts

Food and beverages have the power to connect people, but there are some drinks that not only connect you with people but with time too. Ofcourse chai still remains the everlasting bond, but let’s discuss a few other timeless treasures.

India, as a land of diversified flavours, has always celebrated such tastes and there are some beverages that have the power to cheer us up with the iconic flavours and memories associated with them.

Read on to find out more about them and how they made their mark on our hearts:

Rasna 

Rasna

 Rasna was owned by Pioma Industries and was introduced to the Indian market in 1976. Based in Ahmedabad, they are known for capturing the soft drinks market in the eighties when the market was entirely dominated by carbonated soft drinks. They also introduced the concept of a drink in a sachet! Rasna continues to be a trusted brand in Indian households and till date, they are known for their tangy flavour which many competitors have tried to beat, but have failed.

Limca: Launched as a Parle Agro soft-drink brand, Limca was bought by Coca-Cola in 1993; along with Thumbs Up, Gold Spot, Citra, and Maaza. Of the brands bought, Limca, Maaza and Thums Up are popular household drinks to this day.   

Roohafza

Roohafza

 A non-alcoholic cooling drink formulated by a Unani physician called Hakim Abdul Majeed in 1906, it became the most sold product of Hamdard Company. Its earliest distributions were centred around Delhi. The company continues to have loyal customers due to the Indianness in its taste that made it even more popular and in fact this rose flavoured syrup has since then been a part of not just drinks but also desserts.

Kissan Squash

Kissan Squash

Introduced for British settlers in 1935, the Mitchell brothers set up Kissan’s first fruit processing unit in Bangalore in 1947. It was later sold to Hindustan Unilever in 1993. A household name, Kissan has also faced severe competition in the market from other beverage brands like Rasna and Cola companies. 

Frooti

Frooti

 Launched in 1985 in a green tetra pack, it was Parle-Agro’s popular fruit drink. Frooti was the first fruit drink to be available in a tetra pack or in a PET bottle. Frooti continues to be the second most popular drink in India among the kids and even the young people.

PaperBoat

 Launched in 2013 with just two flavours, PaperBoat has entered the homes and hearts of many Indians. This is truly an Indian brand with flavours like Aamras, Aampanna, golgappe ka pani, etc. The brand has established itself as the harbinger of the customer’s nostalgic childhood. It has a strong nostalgic connection with every Indian who lives away from home.